But it is different because it isn’t an action cam, so no dust or waterproofing off the shelf (a waterproof case is available as an extra accessory). This will no doubt be compared to the GoPro Hero series. It also offers editing tools and settings to pre-program shots It has a USB jack that can plug directly in to your phone and the new DJI Mimo app so you can quickly get your content off the device and share it online on the move. The Osmo Mobile 2 is superb for these kinds of shots but taking the phone out of the equation is a welcome step for us. The camera is mounted on to a 3-axis gimbal for stabilising any camera shake during movement.Ī built-in touch screen combined with multiple gesture controls make it the perfect tool to pick up little pre-programmed shots. The Osmo Pocket has a 1/2.3” sensor, f/2.0 aperture with the ability to shoot 4K video at up to 60 frames per second at 100Mbps and photos at 12 megapixels. Osmo Pocket is tiny at just 121.9mm x 28.6mm x 36.9mm (Height/Width/Depth), weighs just 116 grams and has a battery life of 140 minutes. The Osmo Pocket looks to take the heavy lifting of filming video away from the phone whilst also being easy to connect and share media from it. When they didn’t want to carry that kit or were in a pinch then most would just turn to plugging in a light and microphone into their phone. Most vloggers preferred the image they got from mirrorless or DSLR bodies often using larger gimbal like the Ronin- S to stabilise them despite some impracticalities. The original Osmo was billed to be the must-have vlogging camera and that never really came to fruition.
#OSMOS CAMERA FULL#
The hands-on nature of the product launch allowed the press to get a full perspective of the OSMO camera’s abilities, while the billboard made a splash and served as a fun and eye-catching way to share the product to thousands of people passing through Times Square.The DJI Osmo Pocket is an intriguing little device that takes form factor and concept of the earlier iterations of the Osmo and shrinks it down into a tiny form factor. To close out the DJI OSMO camera launch announcement, gifts were handed out to those in attendance, rounding out an exciting experience. People could also test out the camera’s zoom functionality and take photos overlooking the perfect landscape of Times Square. There was also a water tank, which showcased OSMO’s accessories being waterproof.
#OSMOS CAMERA SERIES#
The suspense was over as soon as the switch was flipped on the Times Square billboard revealing the OSMO camera! Within the studio space, a series of live demonstrations took place, providing ample opportunities for press to learn about the camera’s benefits and test out its features.ĭemonstration highlights included mounting the camera to a model railroad as well as an Instagram ribbon activation that highlighted the camera’s movement capabilities. After being invited into the revamped studio, members of the press enjoyed light refreshments while mingling before the big reveal. As such, all products within the studio were concealed from attendees. One of the key elements to the launch was keeping the product itself, the OSMO camera, entirely a secret until the announcement. Product demonstration props, including a water tank, were swiftly installed in the space, with the studio flipped in less than two hours. On the day of the DJI OSMO camera launch, we sprang into action, preparing and transforming the studio once Good Morning America completed rehearsals and filming. Given that DJI is based in China, the entire process unfolded remotely with the Good Morning America studios in bustling New York City ultimately being chosen. The first step for our team was to coordinate with DJI on venue selection. Preparing for the DJI OSMO camera launch: The end result? A takeover of the Good Morning America studio complete with hands-on production demonstrations and a simultaneous promotional billboard reveal in New York City’s Times Square. To announce its new OSMO camera to North American press, Chinese technology company DJI (iFlight Technologies) engaged Sparks to create a unique and memorable product launch to garner attention and generate buzz.
0 kommentar(er)
